Case study · Websites
Cash
A mobile app that funds small businesses in Egypt, from the first loan estimate to the account.
- Client
- Fintech · Egypt
- Platform
- Mobile app
- Languages
- Arabic
- Tools
- Figma
The client
Cash is an Egyptian financing app designed to support and fund small businesses, with fast and secure financing for their projects.
The challenge
Borrowing should feel safe and quick. The app had to take a business owner from a first estimate to a submitted loan request, and then keep the loan, its payments and the account clear.
Structure
- Onboarding
- Login and registration
- Home
- Loan calculator
- Loan request
- Account and loan detailsloan history · payments
- Settings and edit account
The interface
A deep blue and orange brand, Arabic first and set in Cairo. The loan calculator comes before any commitment, the request is one short form, and account and loan details sit in one place. A user flow maps every step before the screens.
Delivery
E-finance mobile app, designed with Merhan Assem in Figma in 2024, through discover, define, design and deliver.